Utilising your web solutions for maximum community through-put

There's a lot to be said for communities building their own visions of what a community should be. Visions of communities are of key value in the interthrust between content and funnel.

Take Rick Schaeffer, who puts forward a very incisive and interesting theory on brand management in a web 2.0.4 world.

"The way they call hogs is they say, 'Sooie sooie sooie sooie, pig pig pig pig pig,' " Schaeffer explained. "Why hogs are attracted to the word sooie, I do not know."

As you can see, if you're not 'the hog' you're the 'word sooie' and no-one wants that in such a fast-changing world.

A book I urge you all to read is the excellent Everyone Poops. The author, Taro Gomi hits the nail right on the head when he states 'Everyone Poops' because, as the world is slowly coming to realise, everyone poops.

By harnessing this belief and capitalising on the synergy, communities can take brands and brands can take communities and they can all fuck right off. The cunts.